Rolex watches are renowned worldwide for their high-quality craftsmanship. That’s why their timepieces retain their value for decades. At Rox Atlanta Jewelers, we know you want the best, and we want to provide the best. We sell Rolex in the Atlanta area. Let’s learn more about this amazing brand.

The Reputation of Rolex

Rolex is a luxury watch brand from Switzerland. The long history began in 1905 by Wilsdorf and Davis in London. After the first World War, the company moved their home base to Geneva in Switzerland. One of their mottos is “A Crown for Every Achievement”. 

While the company mostly makes mechanical watches, it also has developed a few quartz models, in particular for the company’s Oyster line. The company has made some notable innovations, including the production of a waterproof wristwatch, the Rolex Oyster, and a wristwatch that automatically changed the date on the dial.

The company has existed for over 100 years, and their brand is still one of the most sought after. Their vintage lines sell for quite a bit in today’s market. Luxury is the name of the game when it comes to the various Rolex collections. Whether you need something sporty that can join you on your scuba diving adventures, or you want a daily watch to wear in your professional life, Rolex is the brand to have.

We Buy and Sell Rolex Atlanta

At Rox, we buy and sell used Rolex watches in the Atlanta area. Our knowledgeable staff will begin by evaluating your luxury watch. Our staff can answer any question you have regarding your watch. There are many factors we use when determining your watch value. If you ready to sell your timepiece or upgrade to something newer, we’re here to assist.

Rox Atlanta Jewelers starts our evaluation by examining the watch’s brand, model, year, condition, and materials. We’ll also look at gemstones and other materials on the watch that may have become damaged or loose over time. Our team will provide you a valuation on your piece and give you an idea of what repairs would cost if you chose to fix it. 

Popular Rolex Models

There are many Rolex models due to the fact that there are many options one can get on their Rolex. They really are special watches, and since they are investment pieces, the company offers a variety of models for work, professional attire, and casual wear. Here are just four very popular models we see on the marketplace today:

• Rolex GMT – Master II: Rolex calls this model “The Cosmopolitan Watch”. And there’s a good reason for that! The watch operates in two time zones at once! It was meant to be marketed to jet-setting professionals. One popular option is the red and blue rotatable bezel that makes this watch stand out.
• Rolex Submariner: Popular with divers, the Rolex Submariner is waterproof up to 330 feet. The watch has been used for underwater survival since the early 1950s. The Submariner features a rotatable bezel with interesting, often colorful watch faces. Today it’s popular with athletes, actors, and celebrities.
• Rolex Datejust: The Rolex Datejust is a popular model first created in 1945. It was the first of its kind: a self-winding watch with a date display that was also waterproof! The style is timeless with a Cyclops lens over the date so it’s easy to read. The Cyclops lens was patented back in 1950 by the company. Today, the Datejust is still one of the most recognizable Rolex models.
• Rolex Explorer II: This often underrated model is making a big comeback in the wristwatch style game, and every year the selling price for these watches increase. The bezel has a 24 hour display and distinguished white dial. 

If you’re looking for Rolex Atlanta watches, Rox Atlanta Jewelers is your destination for selling, upgrading, and buying new or used luxury watches. Come on in for assistance from one of our knowledgeable staff members!